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WHERE DO YOU WANT TO BE IN THE FUTURE?
LET'S ANALYSE?

Who is your target group now,  what are their caharacteristics?   Who will be your target group in future,  what are their caharacteristics?
Are you aware of  the  opportunities and advanteges of your institution  in competitive market now?   Are you aware of  the  opportunities and advanteges that your institution will have  in competitive market in future?
What do you do for enhancing your market share now?   What will you do for enhancing your market share ?
How does the organisation of your institution work now?   Will the existing organisation model of your institution be sufficient in future conditions?

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